On June 30, a seminar on poverty alleviation of Guofei Gongxin Action was held in Rongjiang County, Guizhou Province, sponsored by China Agricultural Film and Television Center and jointly responded by leading enterprises of fertilizer integrity. Experts and scholars from the agricultural field, government leaders and enterprise representatives gathered to discuss the road of food security and industrial income increase, agricultural industry chain construction and innovation, agricultural brand promotion and development, and to put forward effective solutions for the development of agricultural industry, and to promote the implementation of the strategy of agricultural upgrading and rural revitalization.
It is understood that Guizhou Province has made remarkable achievements in tackling poverty in recent years. In 2019, 76.8 million people have been lifted out of poverty, and the incidence of poverty has dropped to 4.3%. It has been praised as a provincial model in tackling poverty in the whole country. Yang Hongyun, the propaganda office of Guizhou Provincial Poverty Alleviation and Development Office, suggested that growers should choose industries to suit the market and ensure product quality in the process of marketing promotion. Wang Fuxiang, the National Agricultural Technology Extension Service Center, and Bai You-lu, a researcher at the Institute of Agricultural Resources and Agricultural Regionalization of the Chinese Academy of Agricultural Sciences, recruited on-site for poor areas from two aspects of "agricultural technology" and "helping farmers to increase their income". Wang Fuxiang said: "In the process of agricultural technology promotion, we should pay attention to seed, cultivation, combination of cultivation and aquaculture, scientific fertilization and other technologies. These technologies, on the one hand, should be delivered to millions of households through skill guidance, on the other hand, enterprises should also provide high-quality services when providing high-quality products. Bai Yulu said, "Chemical fertilizer plays a very important role in the whole history of human development. If organic fertilizer is coarse grain, chemical fertilizer is fine grain. To make good use of these fine grain, we must rely on scientific knowledge. For chemical fertilizer enterprises, not only to produce good fertilizer, but also to promote soil testing and fertilization to farmers, and actively assume the guiding responsibility of scientific fertilization.
Liu Qizheng, Agricultural Trade Promotion Center of the Ministry of Agriculture and Rural Areas, also shared his experience in poverty alleviation. "To win the battle against poverty, three relationships should be well handled, namely, the relationship between farmers and land, ecological environment and natural resources, the relationship between farmers and markets, the relationship between market subjects and consumers. At the same time, we should shorten the geographical distance, the cognitive and psychological distance between producers and consumers, and the ideological or ideological distance. With all kinds of e-commerce platforms joining the poverty alleviation work, the distance problem mentioned by Liu Qizheng has been solved to a certain extent. As for the development of Rongjiang e-commerce platform, Shao Ming, the chief expert of the National E-commerce Demonstration County, suggested that "we can rely on the flow of new farmers to create a good ecology, rely on Rongjiang agriculture + tourism, and do a good job of Rongjiang brand. In addition, the new peasants should first have a firm determination to fight against poverty, and then be able to dock with the big market, but also need a pair of hard-working hands. Fu Haoran, secretary-general of Sina Weibo Sannong and Jinwutong County Forum, answered how to build agricultural brand from three aspects: supply chain, marketing chain and content chain.
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